You know, if I were the editor of a major newspaper like the Los Angeles Times and one of my sportswriters came to me with a column idea about a new "curse," I'd probably bust him down to the mail room for a week. It's not insightful. It's not original. It's blather designed to fill column inches because the writer has nothing else to say.
Newspapers are dying for a lot of reasons, but one of the reasons no one mentions is that papers start by having a set space to fill and search for content to fill it as opposed to first finding content worth publishing and then searching for space to run it.