That's the argument of Buzz Machine's Jeff Jarvis, anyway:
Paul Farhi of the Washington Post issues a resounding apologia for journalists in the American Journalism Review, arguing that the fall of newspapers isn’t their fault. Then Roy Greenslade leaps up with a resounding hear! hear! They echo a defense earlier this year from Adrian Monck (who had decreed, “The crops did not fail because we offended the gods”).He doesn't mention the sports media, but all of the arguments apply there as well.
Though I respect these three men, I must call bullshit.
The fall of journalism is, indeed, journalists’ fault.
It is our fault that we did not see the change coming soon enough and ready our craft for the transition. It is our fault that we did not see and exploit — hell, we resisted — all the opportunities new media and new relationships with the public presented. It is our fault that we did not give adequate stewardship to journalism and left the business to the business people. It is our fault that we lost readers and squandered trust. It is our fault that we sat back and expected to be supported in the manner to which we had become accustomed by some unknown princely patron. Responsibility and blame are indeed ours.
Counterarguments can be found in the embedded links for those of you who really dig this meta-media stuff.
(link via Sullivan)