"Most boring World Series evar/and I don't even like baseball"
Not everyone who says such things will so willingly state what is inspiring them to heap scorn on this matchup, but I think it pretty much captures where they're coming from.
Look, I'm not a big fan of either of these teams -- and because I'm an N.L. East guy I have done my share of Phillies hating in recent months -- but there are all kinds of things to recommend about this pairing. If Ryan Howard, Cole Hamels, B.J. Upton, Evan Longoria, the hunger of the long-deprived Philly fanbase, the excitement of the new for Rays' fans, and the lack of tired storylines for Buck and McCarver to lean on doesn't get you at least moderately excited about this World Series, you may want to ask yourself how big a baseball fan you really are.
Unless you are Rupert Murdoch or answer directly to him, the ratings of this series should not impact your enjoyment of it. If they do, you're probably beyond help.