The top sales executive for the limping CW television network -- Bill Morningstar -- is resigning to take a job with Major League Baseball, three people familiar with the situation said Tuesday . . .That should be an interesting transition. To the extent the CW is still breathing, it's because of its almost exclusive focus on vapid women's programming. Suffice it to say that the MLB Network's audience will skew a bit more testosteroneful. I'm gonna go out on a limb here and guess that the clients Morningstar will be courting for MLB -- erectile dysfunction manufacturers and beer companies, I presume -- do not overlap all that much with those who shilled on the CW.
. . . In his new role, Morningstar will head up ad sales for Major League Baseball's new cable channel, MLB Network, early next year. The service, which will initially be available in about 50 million homes, including on the digital basic tiers of DirecTV and Time Warner Cable, is scheduled to offer live games, highlights and original programming.
Wednesday, July 23, 2008
Welcome to the Boys' Club
The top sales exec for the worst network on television -- the CW -- has been hired by MLB: