The team returns to Arlington tonight for the first time since the All-Star Game. Home attendance has averaged about 20 percent less than through the same number of dates in 2007. So far this season, about half of the available tickets have sold for each game on average.It's a good article exploring just how many different things go into a team's ticket sales. Geography + gas prices and the typical delay you see in on-the-field-performance translating to tickets sold (i.e. don't look to see a Josh Hamilton bump until late in the year or next season) all seem to be sensible explanations to me.
One other thing that interests me is the line in the article about how "Major League Baseball appears immune to the sluggish economy and could set another attendance record this season." Those things don't necessarily go together. How many discount tickets are being sold? How are concessions and souvenirs doing? I ask because (a) I can totally imagine a situation in which attendance stays the same or even increases while revenue goes down a bit; and (b) I am having a hard time imagining that baseball is immune to bad economic times.