Target Corporation and the Minnesota Twins today announced that they have
reached an agreement in principle on an exclusive 25-year partnership that
includes the naming rights for Target Field, the new world-class home of the
Twins scheduled to open in 2010. Beyond Target Field, Target and the Twins also
will collaborate on the design of Target Plaza - a pedestrian bridge and public
gathering space connecting Target Field to downtown Minneapolis.
My prediction is that, aesthetically-speaking, we'll all love the new place, somehow feel better about going there than other, similar stadiums, yet realize at the end of the day that it's not truly giving us anything different or special.