Thursday, November 6, 2008

The Nats Lose a Sponsor

A bankrupt mattress dealer has begged out of a sponsorship deal with the Washington Nationals:

[Matresss Discounters], which filed for Chapter 11 bankruptcy protection in September for the second time since 2002, obtained approval on Monday from Judge
Thomas Catliota of the U.S. Bankruptcy Court in Greenbelt, Maryland, to terminate the deal, which was signed on Jan. 1.In its Oct. 14 motion, Mattress Discounters called the agreement "burdensome" and said it offered the company no benefit now that the Nationals' baseball season was over.

Mattress Discounters did not disclose details of the contract, citing confidentiality provisions, according to court documents. However, the Upper Marlboro, Maryland-based company said it made monthly payments, starting in April and scheduled to end in October, to the baseball team for "certain sponsorship opportunities" at the club's home ballpark this season, according to court documents.
Given that approximately 11 people watched and listened to each Nats game last season, I can understand why the deal wasn't exactly driving sales for company. Still, they're probably being too hasty here. If we simply unleashed the marketing guys, I'm sure they could find no end of clever sleep/lay down metaphors that would nicely suit Nationals baseball.


tadthebad said...

Lots of "unleashing" and "turning so-and-so loose" going on around here.

"There are no rules here, it's like Thunderdome!"

Craig Calcaterra said...

Listen all! This is the truth of it. Fighting leads to killing, and killing gets to warring. And that was damn near the death of us all. Look at us now! Busted up, and everyone talking about hard rain! But we've learned, by the dust of them all... Bartertown learned. Now, when men get to fighting, it happens here! And it finishes here! Two men enter; one man leaves.

Mark said...

The Nats won't have a good night's sleep on this.

Grant said...

Mattress Discounters should be required to maintain that deal as punishment for their terrible jingle. Ugh.

Loztralia said...

Do I get a prize for being the first person to remember this:

"Saying things like "turn the marketing folks loose," is a key sign that a person has no idea what they're talking about"

chadillac said...

Permission to Roshambo loztralia? 3.2.1?