That aside, what really bugs this spectator—and mind you, I’ve got nothing against advertising, and, like a lot people, really get a hoot out of the Geico cavemen and the Aflac duck—is that companies are now infiltrating the broadcast of the game itself, instead of just between innings. For example, last Saturday when the Yankees and Angels were shown on Fox, one of the announcers said, after the Halos broke the game open, “Here’s the Flomax game summary,” and recounted the scoring. An inning or so later, we heard about the “game changing play”—Vlad Guerrero’s homer—“brought to you buy Sharp’s Aquos TV.”He goes on to list a dozen or two more. The phenomenon does bug me a bit, but I find the degree to which it bugs me depends on how good the announcer is at integrating it into the gamecast. George Grande on Reds' broadcasts seems to do it pretty well and it doesn't bother me. The Indians' team isn't as smooth with the segues and it interrupts the flow. This should be self-correcting too, in that, I would guess anyway, the more conversational it all sounds the more effective the ad is. Maybe it's phony, but when Grande and Chris Welsh mention J.T.M. burgers in the context of the cookout they're going to have on tomorrow's off day, it works. When they stop in the middle of game analysis to plug "J.T.M. burgers -- bring them to YOUR next cookout," it sticks out in a bad way.
Ultimately this is all about damage minimization because all of these plugs are bad, even if they are necessary.