Which leads me to question why Clemens is having his lawyers -- as opposed to some other spokesman type -- play the PR game in the first place. Sure, I'll admit that Rusty Hardin is a smarter cookie than I am -- and he's certainly more experienced -- but in the handful of cases I have had in which there has been media interest, I have found that there is very little upside to lawyers playing the publicity game. For the most part, the media simply isn't going to be as credulous of what a lawyer has to say as he would some spokesman or flack because they know going in that the lawyer is playing advocate in a way they don't typically acknowledge publicity types to be doing (even if they are). As a lawyer, it's much harder to get your message out just the way you want it, and it almost always comes back to bite you in some way later, be it it in a deposition, or in pretrial conference with a judge or what have you.
Then again, when I have a case, I'm usually interested in, you know, winning it as opposed to winning the news cycle. For Clemens, the usual logic is turned on its head: it's the PR war that is everything, and the lawsuit is the petty annoyance which he probably wishes would go away. I say this because I think Clemens jumped the gun in filing it, thinking he had to in order to thwart McNamee's threatened suit which, in hindsight, probably wasn't going to ever come. For now, though, he has to pretend that he filed it out of a fit of pique and righteousness.
Of course there is all kinds of pretending going on here. The lawyers are pretending to be public relations men. The most dominant and aggressive player in decades is pretending to be a victim. The man who ratted out his biggest client is pretending to still be his friend. Congress is pretending to be protecting children, those in positions of power within the game during the rise of steroids in baseball are pretending that the Mitchell Report provides closure of some kind, and many in the media are pretending that they know more than they do.
The only thing we know for sure? That it's all going to get crazier before sanity is restored.