Tuesday, September 25, 2007

FOX, TBS Printing Money

It's looking like it will be a lucrative postseason for TBS and FOX:

Thanks to robust advertiser demand, Fox has pre-sold about 90% of its spots in the World Series and the American League Championship Series, and TBS is more than 80% sold for all of its games in the postseason divisional-baseball series and the National League Championship Series.

"A number of categories are driving the spending, including consumer electronics, automotive and entertainment companies," said John Rash, senior VP of Campbell Mithun, the media buyer.

Helps to have both New York teams, Boston, Chicago, and Los Angeles represented in the playoffs. By the way, that sound you hear is the Fox brain trust rooting for Philly to pass San Diego for the Wild Card.

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