Thursday, June 21, 2007

Someone is, um, leveraging resources or solutions or something

The company that killed Jack Murphy is going to put baseball stuff on your cell phone. I don't care about that. I do want to know, however, how a company as large as QUALCOMM can't find a press release writer who can speak English:

SAN DIEGO, June 21 /PRNewswire-FirstCall/ -- QUALCOMM Incorporated , a
leading developer and innovator of advanced wireless technologies and mobile
data solutions, and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, today announced an agreement to leverage QUALCOMM's BREW(R) BrandXtend Signature Solution to mobilize content directly to wireless consumers. MLBAM will be QUALCOMM's first BREW BrandXtend Signature Solution customer and will use it to offer baseball lovers new access channels for the discovery and delivery of compelling mobile content offered exclusively by

Uh oh, the writer left out the word "synergy." Someone's not getting a bonus this year.