Friday, May 11, 2007

Los Diamantes

Story about the D-Backs efforts to target the Hispanic fan base.

Given that over a quarter of the Phoenix-area population is Hispanic -- and the fact that Hispanics are rumored to, you know, be into baseball a bit -- this is something of a dog-bites-man story.

Still, the reporter (or his editor) felt it necessary to say this:

Considering the volatility of the immigration issue and controversy surrounding public use of the Spanish language in the United States, one might think the Diamondbacks’ push into the Hispanic market would be criticized in some circles.

Given that no one is quoted as being against the D-Backs marketing plan in the story, I can only assume that there is a mandate in newsrooms to inject every story -- however innocuous -- to a controversial issue, which seems kind of silly to me.